Where strategy meets shelf space.
At Aldridge Marketing Group, our go-to-market strategy is grounded in strong partnerships, market insight, and a practical infrastructure designed to support execution from day one.
Across every engagement, we focus on consistency, clarity, and delivering value through action, not promises. We offer hands-on support in key markets across the West Coast, backed by physical infrastructure and a team that drives execution from product testing to placement.
Our Process
Our approach is collaborative, hands-on, and built to move products forward with purpose. Here’s how we guide each opportunity from concept to retail connection:
Evaluate the Product and Opportunity
We begin by reviewing each product’s strengths, market fit, and potential within its category, looking at both regional demand and retailer alignment.
Present to Retail Partners
With a clear strategy in place, we introduce the product to our retail contacts through structured presentations, supported by in-person meetings and innovation center sessions.
Gather Feedback
Retailers share direct input on the product, packaging, and positioning. We use this feedback to refine the offering and improve alignment before launch.
Create Connections
Our role is to facilitate the relationship, not just the sale. We ensure manufacturers and retailers have face time, building transparency and trust from the start.
Innovation at the Core
Unlike most brokerages, AMG has invested in physical infrastructure to support innovation and product success at every level. Each of our offices houses a fully functional commercial bakery and flexible meeting space, together known as our innovation centers.
These centers serve as hands-on environments for product testing, sampling, and collaboration. Whether we’re refining a new concept, preparing for a retail pitch, or troubleshooting an in-store challenge, our innovation centers make it easy to move quickly and confidently.
These in-market facilities allow AMG to provide responsive support and test new ideas in real time, tailored to the nuances of each geography.
It’s a model that strengthens retailer relationships, gives manufacturers a competitive edge, and ensures that the right products reach the right shelves, with quality and timing intact.
Each region is led by experienced account professionals with longstanding retail relationships.
Strategic Regional Reach
With a targeted footprint across the West Coast, AMG is uniquely positioned to support products where they’ll perform best. We maintain active operations in five critical regions:
Washington | Oregon | California | Idaho | Colorado
This coverage allows us to move with agility while staying attuned to the regional dynamics that shape buyer behavior. From urban centers to suburban growth markets, we provide tailored insight into what’s working, and where there’s room to grow.
These teams understand the local landscape and bring boots-on-the-ground insight that makes execution faster and more effective. Paired with our innovation centers, this regional presence is a key reason our process works. We don’t just watch from the sidelines!
Trusted by Leading Retailers
AMG works behind the scenes to support some of the most respected names in grocery and retail. Our role is collaborative and service-driven, helping retailers meet category needs, improve in-store performance, and deliver on evolving consumer expectations.
We do this by building trust, maintaining open lines of communication, and staying focused on the details that drive long-term success for both retailers and their vendor partners.
Interested in Partnering With Us?
If you’re a manufacturer looking for a strategic, grounded partner with deep retail insight and executional strength, we’d love to connect. Reach out to start the conversation.
